Privacy policy

Privacy Policy

Malelions, located at De Rijn 8, 5684 PJ Best, is responsible for the processing of personal data as outlined in this privacy statement.

Contact Details:

Malelions
De Rijn 8
5684 PJ Best
webshop@malelions.com

Personal data we process

Malelions processes your personal data because you use our services and/or because you provide this data to us yourself. Below is an overview of the personal data we process:

  • First and last name

  • Gender

  • Date of birth

  • Place of birth

  • Address details

  • Phone number

  • Email address

  • IP address

  • Location data

  • Information about your activities on our website

  • Information about your browsing behavior across various websites (e.g. because this company is part of an advertising network)

  • Internet browser and device type

  • Bank account number

Special and/or sensitive personal data we process

Our website and/or service does not intend to collect data about website visitors under the age of 16, unless they have permission from a parent or guardian. However, we cannot verify whether a visitor is over 16. We therefore recommend that parents be involved in the online activities of their children to prevent data being collected without parental consent. If you believe that we have collected personal data about a minor without such permission, please contact us at webshop@malelions.com, and we will delete this information.

Purpose and legal basis for processing personal data

Malelions processes your personal data for the following purposes:

  • Handling your payment

  • Sending our newsletter and/or promotional material

  • Contacting you by phone or email if necessary to perform our services

  • Informing you about changes to our services and products

  • Offering you the possibility to create an account

  • Delivering goods and services to you

  • Analyzing your behavior on the website in order to improve it and tailor the offering of products and services to your preferences

  • Tracking your browsing behavior across different websites to tailor our products and services to your needs

Automated decision-making

Malelions does not make decisions based on automated processing that can have significant consequences for individuals. These are decisions made by computer programs or systems without human involvement (such as a Malelions employee).

How long we retain personal data

Malelions will not retain your personal data longer than strictly necessary to achieve the purposes for which your data is collected. We use the following retention periods for the following categories of personal data:

Data Category Purpose Retention Period
First and last name Order processing 10 years
Gender Order processing / marketing 10 years
Date of birth Order processing / marketing 10 years
Place of birth Marketing 10 years
Address details Order processing / marketing 10 years
Phone number Order processing / updates 10 years
Email address Order processing / updates 10 years
IP address Marketing 10 years
Location data Marketing 10 years
Website activity Marketing 10 years
Cross-site browsing behavior Marketing 10 years
Internet browser & device type Marketing 10 years
Bank account number Payment processing 10 years

Sharing personal data with third parties

Malelions shares your personal data with third parties only if necessary to fulfill our contract with you or to comply with a legal obligation. With companies that process your data on our behalf, we have a processor agreement to ensure the same level of data protection and confidentiality. Malelions remains responsible for these processes. Additionally, we only share your data with other third parties with your explicit consent.

Category Third Party & Jurisdiction Purpose Data
Controller Dutch Tax Authority Tax control All relevant personal data
Processor Mollie Payment processing All relevant personal data
Processor COM4 Data stream hosting & support All relevant personal data
Processor Klaviyo Marketing emails Name, Email address
Processor Google Analytics and advertising IP address, location, browser, activity data
Processor Nextlane
Marketing setup & monitoring Email, IP, location, browser, activity data

Cookies or similar technologies

Malelions uses functional, analytical, and tracking cookies. A cookie is a small text file stored in your browser when you first visit our website. These cookies ensure the proper functioning of the website and remember your preferences. We also use cookies to monitor browsing behavior and offer personalized content and advertisements. You were informed and asked for consent regarding cookies on your first visit. You can opt out of cookies by adjusting your browser settings. You can also remove all previously stored information via your browser. See this guide for more info:
https://veiliginternetten.nl/themes/situatie/cookies-wat-zijn-het-en-wat-doe-ik-ermee/

Accessing, modifying, or deleting your data

You have the right to access, correct, or delete your personal data. You can do this via your account settings. You also have the right to withdraw your consent or object to the processing of your data. You may also request that we transfer your data to you or another organization. To do so, please send a specific request to webshop@malelions.com. To verify your identity, please attach a copy of your ID with your request (black out your photo, MRZ, passport number, and BSN). Malelions will respond within four weeks.
If you have complaints, you can submit them to the Dutch Data Protection Authority via:
https://autoriteitpersoonsgegevens.nl/nl/contact-met-de-autoriteit-persoonsgegevens/tip-ons

How we protect personal data

Malelions takes data protection seriously and implements appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure, and unauthorized modifications. If you believe your data is not properly secured or suspect misuse, please contact our customer service or email webshop@malelions.com.

SMS Marketing

Our website uses cookies to track items added to your cart, even if you abandon it. This information is used to determine when to send cart reminder messages via SMS.

We will not share your SMS campaign sign-up with third parties for unrelated purposes. We may share your personal data, including opt-in status, with third-party service providers that help us deliver SMS messaging services, including platform providers, carriers, and supporting services